gun reform proposal. and while the gun lobby has come out against the president's entire plan, the numbers are pretty stark. 53% are favorable, 41% unfavorable. more interesting as you go into the poll, the favorables are much more intense than the unfavorables. which means that we've heard, for some time, richard wolffe, that, you know, the gun owners are so intense, and they're the ones that are going to always make phone calls and the ones that are going to always be engaged. and in this poll, and i'm sure we're going to see it in other polls, a majority of americans are more intense about passing some sane gun regulation than are those small groups of people that are going to fight the political death over assault weapons and being able to have high-capacity magazines. >> and a couple of things. first of all, if you break down the individual proposal, the support is even higher, right? universal background checks, you get way higher than 50%. and those numbers really reflect the president's own favora